Walk the Tube - PruHealth

Working closely with Geronimo we had to delivery a brief within less than a week.  Pre-production, production and post - and of course we got the chance to work with the Olympixc legend Daley Thompson.

 

The brief was promote and improve healthy living by encouraging walking between tube stops instead of taking public transport with the help of a smart phone ap and to make individuals think about a healthier life style as part of the daily routine and not as something separate and stand alone.  We have been nominated for a Clarion award for our efforts.

 

Watch the full promo here